(First entry in an occasional series in which we bandy about useful terms for the industry. Want to contribute your own? Please email your entries to firstname.lastname@example.org. This first is inspired by Michael Pollan’s useful thoughts about food.]
Book-like product. These are high-profile (and high-priced) projects: Books that are purchased by publishers and published but that are not sold to the traditional book audience, or are sold on some appeal that is extra-literary.
They may be books “written” by celebrities (such as the recent deal for Hilary Duff, or Lauren Conrad’s two novels, or Jerry Seinfeld’s Halloween “picture book” from a few years back). Or books that no one outside of the celebrity’s following (mostly non book buyers) would purchase. (Think of Madonna’s The English Roses. Or Glenn Beck’s picture book.)
Such projects … [more]