Apparently, it is all about giving it the right name. Happily, you can hire someone to figure out the name for you:
Dear Mr. Michael Stearns,
When customers browse the racks at the local book store or scan the listings on Amazon.com, a book’s title is often the most significant purchasing factor. We at Novel Titles create commercially successful, effective and memorable titles for your client’s work. You can expect complete commitment, integrity and respect with each and every project… [two more paragraphs of drivel]
[Mr. I Am Happy to Take Your Money, Sucker!]
Thank you, noveltitles.com. Now if we can just hire someone to actually write the book, we’ll be all set.